综合广告代理协议书LETTER OF AGREEMENT广告主：____________________代理商：
_______________________
代理商品与服务：______________________
时间：年月日
合肥嘉宝传播有限公司（简称代理商）担任柯达(中国)有限公司
（以下称广告主）“阳光之旅”行销公关活动的广告代理公司，须遵照下述条件：
1代理商同意向广告主提供本次行销公关活动的如下内容：
（１）活动整体设计及策划
（２）活动主题及主要视觉形象设计
（３）平面广告、电视广告创意制作
（４）广告媒体的计划及投放
（５）展览设计和制作的监督
（６）大篷车改装的设计效果的监督
（７）礼品、印刷品、卡通形象的设计与制作
代理商的服务亦将包括审核所有已刊的广告提交广告主，包括核实广告面积的实际尺寸、检查已刊广告的质量及印刷广告的刊出位置、审核电台及电视台的播出证明，并且审核所有媒介及有关的收费单据。
2 代理商将按照正常广告价目表向广告主支取一切媒介费用。代理商的酬报，媒介佣金
为媒介净价的17.65%。代理商应将媒介佣金之外的所有媒介返还折扣全数归还广告主。
广告主在其所取得之媒介净价低于代理商报价的10%时，广告主可自行投放，广告主以取得净价为基础支付代理商媒介佣金。
3 代理商将向广告主支取一切由下列工作产生之费用，包括制作美术稿件、制版、电脑制作
、打字组合、物料、电台及电视台广告制作及艺员（包括整理节目）、照片、证明书及所有其它广告附属物品，包括与取得个别人士名字或照片使用权的相关费用。代理商依此为其成本另加17.65%佣金计算收费。代理商将按其成本向广告主支取与出差公干、包装、运送、快递及邮电等相关的一切费用。
4 代理商亦将对经由第三单位，如展览、摄影、电视制作及准备美术稿件的监督列为收费项
目。其中涉及代理商为此消耗的所有时间成本，例如布展、车体改装、监督影片剪辑、以及核查创作美术稿件过程的所有阶段。
5 代理商将按照成本向广告主提供广告草样及电视广告画面构思图。广告主若要求更全面的
广告草样及文字排版，则由代理商内部进行的完稿及电脑制作工作，均按照收费标准支取。
广告主可依据实际情况自行发包印刷、赠品业务，代理商以净价基础收17.65%作为代理佣金。
6 代理商未取得广告主的书面同意前，不得发放任何广告，亦不得在取得广告主书面同
意其估计成本前，产生任何将向广告主支取的费用。
7 广告主须于代理商收费单据发出日期起计30天内，付予代理商费用。惟以下第10所列明
电视广告制作及媒介订位所需要预付的金额则不在此限。广告主若对收费单据有异议，可在接获收费单据后1星期内提出书面意见。代理商应据此对相关单据提出书面澄清。
8 在广告主同意基础上，凡涉及外币付费，广告主尽可能以外币付费。
9超逾30日免息期仍未清付的金额，代理商保留按当时利率向广告主支取利息的权利。
10 代理商提出第三单位之确切依据，根据规定，若需预付款的，广告主须为电视广告制作及
预定媒介广告时间/篇幅预付实付广告制作或媒介金额予代理商。
11 在双方同意的免息期过后，如费用仍未获清付，代理商保留权利给予广告主7天书面通知，
即广告主需在接到书面通知7天内支付一切有关费用。
12 由广告主授权的下述服务，整体活动设计及策划，代理商将按每小时费用收取，另加实报
实销成本，或任何经双方事先同意的金额。
13 由广告主以书面要求的一切非经常及额外工作，皆收取事先双方同意的费用。
14 代理商员工执行惯常的工作任务，例如实地考察以改善广播时间以及日常往返广告主办事
处等，由此产生的正常交通费，代理商将不收费用。但广告主须偿还代理商创作部员工参与特别广告或电视台广告，以及代理商员工负责通常由广告主本身雇员所处理的事宜，所产生的交通费用实额。
15 本协议书将由________年____月____日起生效，直至上述列出地址或任何一方以书面另提
地址所代表的任何一方解除为止。
16 (a) 本协议书可由任何一方以书面通知寄往另一方，于90日内解除。
(b) 在上述通知期限内，代理商及广告主的一切权利、义务及责任仍将完全执行及生效，
包括完成广告主授权代理商进行的发放广告稿，计划发稿至任何截稿时间在上述上述
通知90日期限内的媒介。
(c) 本协议书解除时代理商须交回广告主前次向广告主支取费用所产生的全部资产及物
料以及所有由代理商或广告主订立的合同以及预订的一切广告时间、空位、艺员及其
它广告相关物。所有亏欠的费用及回扣仍将归入广告主的帐户，不须调整之前所支付
的佣金。
由代理商代表广告主订立的一切未完成合同预留广告及非收费责任，广告主将予代理
商赔偿。
(d) 代理商亦将交回一切由广告主提供有关广告主产品、销售、数据等资料以及研究资料。
代理商同意不泄露此等机密资料予任何于本协议书解除后可能雇佣此等服务的人士。
(e) 广告主同意偿还代理商任何之前由广告主授权而未能完成工作的制作成本及附加
佣金。此等未完成工作将退回予广告主，广告主有权加以完成并于日后的广告中使用
此等材料及意念。
(f) 广告主亦可选择委托代理商在90日通告期限之后的任何日期发放广告予传播媒
介。在此情况下代理商将按照惯例收取正常的佣金。在期限（90日）届满后广告主未
作此类要求，则该期满，日后双方的关系不再产生任何权利及义务。
(g) 广告主可选择在不迟于90日通知期限最后一日前由代理商将一切有关印刷、时间
及艺员的合同以及对电台或电视台所制作物件的监督工作转移予新代理公司或广告
主，使通知期限结束前可进行正常的移交工作。
(h) 代理商同意与广告主及新代理公司合作落实有效率的责任移交工作。
17 广告主付予代理商款项的毛额或净额须缴付的，或代理商付予媒体供应者款项的毛额或净
额须缴付的，或因代理商提供服务或额外服务而须缴付的，或与该等服务有关的各项应缴税项、关税或政府征费（例如上海城建税、广州防洪基金及印花税等），一律由广告主承担。
18 (a) 广告主不能要求代理商做出中华人民共和国广告法或中华人民共和国其它法律禁止
进
行的任何事情，亦不能要求代理商不做该等法律规定必须进行的任何事情。
(b) 只有广告主有资格享有代理商在本协议上所承诺的服务。代理商毋须就有关的承诺而
向第三者（包括但不限于任何与广告主有关的公司）负任何责任。
(c ) 代理商就提供任何服务或无法履行任何服务承诺而须向广告主承担的责任，只限于代
理商就该项服务所收取的佣金总额，而代理商须向广告主承担的责任亦同时受下一条
文所规限。
(d) 任何与广告主所提供或认可的任何物料有关，或与广告主的任何指示有关，或由之而
引起的行动、诉讼、费用、损毁、损失、索偿或追究，代理商均毋须承担任何责任，
而广告主须向代理商就有关事项做出赔偿。
19 广告主前述随同本函件所附的副本将构成对文件内条款的接受。
20 本协议受中国法律所制约，并须根据中国法律诠释。
合肥嘉宝传播有限公司明了及同意
________________________ __________________________
总经理（代理商）（广告主）
G&B Advertising Agency (hereafter referred to as “AGENCY”) agrees to serve as an advertising agency of
(herea fter referred to as “ADVERTISER”) in China in accordance with and subject to the following terms and conditions.
1. AGENCY agrees to furnish to ADVERTISER all the services customarily
furnished by advertising agencies except as may be otherwise mutually agree d. Without limiting the foregoing AGENCY’s services shall include formulation of marketing plans in cooperation with ADVERTISER, study and analysis of the market potentials for such products, creation and execution of advertising plans and campaigns of all types.
2. AGENCY will bill the ADVERTISER at normal card rates for all media.
3. AGENCY will bill the ADVERTISER for expenditure incurred for artwork,
engraving, electrotyping, type composition, materials, radio and television production and talent(including package programs), photographs, testimonials and all other advertising adjuncts, including expenditures in connection with acquiring authorization for the use of the names or photographs of individuals, at the cost thereof to AGENCY plus 17.65%.
AGENCY will bill ADVERTISER at cost for expenditures in connection with travel, packing, forwarding, express and postage expenses.
4. AGENCY will include a supervision fee on photography, TV production, and
artwork preparation. This covers all aspects of AGENCY time incurred such
as location hunting, casting, editing supervision, and checking all stages of artwork development.
5. AGENCY will provide layouts and story-boards at cost to ADVERTISER.
Comprehensive layouts and typesetting required by ADVERTISER, finished art, and mechanical paste-ups prepared with the agency will charged at standard hourly rates.
6. AGENCY shall not place any advertising without first obtaining the approval
of the ADVERTISER in writing, nor shall it incur any expenditure, for which the ADVERTISER shall be billed, except shipping expenses, without first obtaining the approval of the ADVERTISER in writing for the estimate cost thereof.
7. ADVERTISER will remunerate AGENCY within 30 days from AGENCY’s
invoice date with the exception of the prepayment for TV production and media booking as mentioned in #10 below. ADVERTISER shall object against invoices within one week after receipt in writing and AGENCY shall then clarify the relevant invoices in writing.
8. For all foreign currency expenditures, ADVERTISER agrees to pay the
AGENCY by the same foreign currency.
9. AGENCY will reserve the right to charge ADVERTISER interest at the
prevailing market rate for the sum outstanding in excess of the 30 days credit term.
10. ADVERTISER shall pay 100% deposit up front to AGENCY for TV
production.
ADVERTISER shall pay 100% up front to AGENCY for all media booking requirement.
11. AGENCY will reserve the right to terminate all expenditures on behalf of
ADVERTISER in the event payments are not made within agreed credit terms by giving ADVERTISER 7 days written notice.
12. For the services listed below as authorized by ADVERTISER, AGENCY
shall bill its hourly time charges, out-of-pocket costs or such amount as shall be agreed upon in advance.
●Publicity.
●Design and preparation of cooperation of other non commission-able
advertising.
●Design and/or preparation of booklets and printed matter.
●Design of labels of packaging, etc.
●Design and/or preparation of merchandising and sales aids.
●For research fee and other research related cost, AGENCY should
prepare an estimate for the approval of the ADVERTISER. AGENCY should invoice ADVERTISER according to the approved estimate.
13. All extraordinary and unusual work requested by ADVERTISER in writing will
be charged at a fee to be mutually agreed in advance.
14. AGENCY will assume without charge to ADVERTISER all normal travel
expenses of AGENCY personnel engaged in regular duties such as field travel to improve broadcast time, and routine travel to and from ADVERTISER’s office, ADVERTISER will reimburs e AGENCY its net cost for travel of creative personnel in connection with specific advertisements or commercials and for any travel of AGENCY personnel in connection with matters normally handled by ADVERTISER’s staff.
15. This agreement shall become effective fromand shall continue until
terminated by either party at the address given above or such other address as may be designed by either party in writing.
16. (a) This agreement may be terminated by either party upon 90 days’
written notice mailed to the party to whom such notice is addressed.
(b) T he rights, duties and responsibilities of AGENCY and ADVERTISER
shall continue in full force and effect during this period of notice, including the completion of plans for and the placing of advertisements
ADVERTISER has authorized AGENCY to place in any media whose
closing dates fall within the 90-day notice period.
(c) Upon termination of this agreement, AGENCY shall transfer to
ADVERTISER all property and materials previously charged or
chargeable to ADVERTISER and all contracts and reservations for time,
space, talent and other advertising adjuncts entered into by AGENCY or
ADVERTISER, and all short rates and rebates shall be for the account
of ADVERTISER, without adjustment of commissions previously paid.
ADVERTISER will indemnify AGENCY on all incomplete contracts, reservations and non-chargeable commitments entered into by
AGENCY on behalf of ADVERTISER.
(d) AGENCY will also return to ADVERTISER all information provided by
ADVERTISER on ADVERTISER’s products, sales, or marketing data and market research information and AGENCY agrees not to disclose such
confidential information to anyone who might engage their services after
such termination.
(e) A DVERTISER agrees to reimburse AGENCY for production costs plus
commission of any incomplete work previously authorized by ADVERTISER. Such incomplete work will be returned to ADVERTISER and ADVERTISER will have the right to complete and use such material and ideas in its future advertising.
(f) ADVERTISER may elect to have AGENCY place advertisements in
media on dates subsequent to the 90-day notice period. In such cases AGENCY will receive the usual commission. If no such request is made by ADVERTISER beyond the 90-day expiration period no right or
liabilities shall arise out of this relationship after such expiration date.
(g) A ll print, time and talent contracts and the supervision of production of
radio or TV properties will be assigned by AGENCY to the new agency or to ADVERTISER if ADVERTISER so elects, not later than the last day of this 90-day notice period so that a normal transition may take place at the end of the notice period.
(h) A GENCY agrees to cooperate with ADVERTISER and the new agency
to effect an efficient transition in responsibilities.
17. All taxes, duties, levies or similar regulatory imposts(such as, but not limited
to, Business Tax, Custom Duty, Stamp Duty, etc.) that are applicable to the gross or net amounts of ADVERTISER’s payments to AGENCY or to AGENCY’s payments to media suppliers or that arise out of or in connection with AGENCY’s performance of the services or any additional services(the “Applicable Taxes”) shall be for the account of ADVERTISER.
18. (a) ADVERTISER shall not require AGENCY to do anything prohibited, or
to omit to do anything required, by the Advertising Law or other law of the People’s Republic of China.
(b) O nly ADVERTISER is entitled to reply on AGENCY’s undertakings in
this Letter, which shall not give rise to any liability of AGENCY toward any third party(including without limitation any companies affiliated with ADVERTISER).
(c) This liability of AGENCY to ADVERTISER in relation to any services,
or in relation to any failure to provide any services, shall be limited to
the total amount of commission received by AGENCY in respect of such
services, provided that AGENCY’s liability to ADVERTISER shall be
further limited by the succeeding paragraph.
(d) A GENCY shall not be liable for any actions, proceedings, costs,
damages, losses, claims or demands in respect of, or in any way arising out of, any material provided by or approved by ADVERTISER or any instructions provided by ADVERTISER and ADVERTISER shall indemnify AGENCY in respect thereof.
19. The signature of ADVERTISER upon the enclosed duplicate of this Letter will constitute its acceptance of the terms hereof.
20. This agreement should be governed by and shall be construed in
accordance with the laws of the People’s Republic of China.
Very truly yours,
G&B Understood & Agreed by:
General Manager(AGENCY) (ADVERTISER)
推荐访问:电视媒体广告代理协议 协议书 范本 广告代理
